AAPL!

Love is Blind
an odd opinion about apple
inspired by the book:KARAOKE CAPITALISM

We have heard already people talking about apple in a language usually reserved for small, fluffy animals and close family members! If you like more soul than life, lick the buttons( Steve Jobs once said: " We made the buttons on the screen look so good you'll want to lick them" ) and wow experience you get all in one apple! If your company has to hire a new CEO, you hire Steve and you'll most likely have a true Chief Emotional Officer also. It seems like that magic apple has a synesthetic content, too..
But AAPL is about first, being fit by creating business models that are well adapted to the new business conditions and second, being sexy by building and creating emotional innovations and moods that attract and addict customers. In my opinion the company has the answers about what does the apple sound, feel, taste or smell like.
I'm not smart enough to predict whether share price will double or triple, but for sure more emotions will be added in any product they deliver so driving the sales.
Who will win, fundamental or emotional analysis?
I believe both, the latter being the likeliest place to imagine its future value.

I bought AAPL in my Astra portfolio on very first day of SLO I, will hold through the SLO II .
Activity:
Days held: 178
First trade: Jul 30, 2007
Inception return: - 1.10%

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Apple Core Hits Wall Street

armin's stock selection blog here